Make Your Business Email List a Direct Mail List

If you have a subscription or opt-in list for your business, then you already have an email list. But if you want to make this an effective business email list, you have to use it like a direct mail list. So how do you turn Read More …

Loan Modification Direct Mail – Why Loan Mod Mailers Will Grow Your Revenue

Since the loan modification industry appears a while back loan mod professionals have been scrambling for ways to reach out to homeowners who may be bothered homeowners. Since President Obama's Mortgage plan was announced the loan modification industry was kicked into high gear. With thousands Read More …

4 Steps to Direct Mail Success for Real Estate Agents

If we had a nickel for every time we heard a real estate agent say, "I prefer email. It's so much cheaper." Email marketing certainly has some powerful benefits (even more so in combination with direct mail) but it is often not cheaper than direct Read More …

How to Increase Direct Mailing List Response Rates With Telemarketing Phone Lists

Telemarketing is one of the most common forms of direct marketing in which marketers contact consumers by phone. Whether you are direct mailing to consumers at home or key executives at their office, telemarketing follow up calls will dramatically increase your return on investment. There Read More …

Direct Mail, It Starts With the List

Direct Mail campaigns require considering mail piece design, printing and time frame issues right from the start. However, the best designed mail piece means little if it arrives in the mailbox of an uninterested recipient. A recent customer inquired about the costs to mail to Read More …

Direct Mailing List Tips Self Publishers & Business Owners Must Know

Many self publishers, book publishers, entrepreneurs, and home-based and small business owners are in the dark about mailing list rentals – how to order targeted, direct mailing lists – say for a direct marketing campaign, what to look for, and what to beware of. And Read More …

Direct Mail Vs Digital Media: Which Is Most Cost Effective?

Media selection is all about Return on Investment (ROI). One of the least sexy mega-trends of the 21st century is the growing advertiser insistence on bottom line results, accountability and better ROI, according to Ron Geskey’s new book, “Media Planning & Buying in the 21st Read More …

The Benefits of a Direct Mail List

If you are planning a mailshot to increase your business, you may have to accept that much of your output is going to end up as junk mail in someone's recycling bin. Using a well-targeted direct mailing list may help reduce this and improve your Read More …

How and When to Effectively Use Email Marketing Over Direct Marketing With Mailing Lists

Today's technology has changed the way businesses function, share information, and communicate. In the early 2000's, there was a large demand for email marketing and email blasting. Businesses would send their creative HTML to the marketing firm. The marketing firm would gather the email addresses Read More …

Basic Principles For Direct Mailing Lists

There are three key elements to every direct marketing campaign: the list, the offer, and the creative. Experts seem to agree that the single most important element is the list. In fact, many direct marketing professionals claim that the relative ratio of importance is: 70% Read More …